We are already almost half way through 2016 can you believe it? This year has brought us all kinds of new trends and techniques when it comes to web design trends for 2016 and beyond. But unlike previous years where one theme seemed to stick out, this year it has been a continuation and a collaboration of sort from previous design trends that have been most pronounced. As we expected Video has played a huge role, vertical patterns have continued to dominate and Google’s new Material Design has started to take shape. For more on Material Design check out this post.
Today I wanted to point out 9 web design trends that can help you gain more traffic and traction in 2016. I’m going to give you plenty of examples to look at and play around with, make sure you take the time to really digest each site and learn how they have taken these design queues and put them into action.
The Latest Web Design Trends in 2016
Vertical Patterns and Scrolling
Mobile has played a huge roll in this as most sites have or will adopt a vertical layout. Why is that you may ask, simply put, it is expected that this year mobile traffic could equal or pass desktop traffic. Which correlates to more and more folks browsing on their phones or tablets, which are setup for vertical patterns and scrolling. Smaller screens make the end user scroll more and thus the designer must create UI that tend to be more vertical than horizontal in nature.
More Card-Style Interfaces
Material Design has pretty much spurred on this design trend in 2016. Card-style interfaces have popped up everywhere from apps to printed material to websites. What makes them so great? They are super fun to design and create, its keep the important information in front of your target audience, and it is way easier to get engagement from the “cards” than any other web design. Another bonus feature is that cards can be shown vertically or horizontally, so it doesn’t matter what device you are on the card design will adapt to fit automatically.
Huge I Mean Big Hero Video Headers (Think Movie-Style Sites)
We’ve all been there; you pulled out your smart phone to look something up online only to get sidetracked on Facebook watching some silly video right? Well then why not put a super large video at the top of your site to capture your audiences attention? It has the same effect as videos in social media do. With todays high speed Internet connections and HD videos it is super easy to create a nice huge hero video for your website. Isn’t it time to bring video to your website in 2016!!
Itsy Bitsy Teeny Tiny Animations
Animations were a trend from the past that has shown up again in 2016. We have all seen them, the most common reference is the spinning percentage wheel, or those tiny divots that you almost miss, moving elements are everywhere in web design in 2016. Animated elements are a great way to keep your users engaged and give them something to do as they wait for your content to load.
The most important factor when it comes to animation is to make sure it serves a purpose: Why are you creating the effect and what exactly is it supposed to do?
Typography, Typography, Typography
Streamlined User interfaces have set the tone for all that beautiful typography we now seem pasted over the interwebs. Google fonts and Adobe Type kit have made it even easier to spread beautiful typography across your website and into your company branding.
Bold and Big typefaces continue to be a trend to following in 2016 and what better way to get more traffic to your site than to use a big, bold, and beautiful call-to-action. The simple concept of lettering gives you extra room on your website to correctly communicate the message you want the user to see. The important thing to remember is this, you need to pair a simple readable typeface with a fun bubbly option to create that visually stunning effect.
Illustrations and Sketches
What is more fun that bringing in some doodles, sketches, and animated illustrations. Brings back fond memories of my doodling days in high school and college, ah the good life. The good news is that sketches and illustrations don’t just work for kids sites anymore, they have grown so much in popularity that we are seeing them in some more modern sites. Even better is that the illustrations trend adds a more personal feel to your site or your business’s site. It doesn’t come off as a cookie cutter template site, but a website that is personal and more of a one off type of site. Users engage more with sites that are more personal and illustrations and sketches can help you do just that.
Bolder, Brighter Colors
Look out world; we are brining the 80’s back!! Bright Bold Neon Colors are Coming raring back. This trend emerged with the flat design trend of years past, all of the sudden colors we said goodbye to in the 80’s have reappeared and are thriving once again. Don’t believe me, check out google’s material design and look around some popular graphic design blogs like Dribbble and you will see. Color is alive and is everywhere!! Be careful though as we are seeing a shift away from monotones and a move towards Bold bright 80’s style colors. Bring on the Neon Pink.
Ill take a side of fries with my Hamburger and Icons Please.
Holy Icons Robin!! The more and more I look around popular websites the more and more icons I see. This is yet another trend brought in to its height by the flat design era. From the Debated hamburger menu icon to little subtle icons on the main page of every site, iconography as they call it is a big theme now. More and More designers are designing icons and UI kits that are super easy to use and implement on any website. So don’t get left in the dust make sure you study up on your errr, iconography.
Websites with Slides
Ah yes we all remember the days of sliders, those lovely animated images that would automatically scroll through, the good ol days. Well guess what we have taken that theme and made it even bigger, nope not video backgrounds but full-screen slides not sliders. Each slide refreshes the entire screen with new content. How it works is up to the designer. It could be a click, a scroll, or even a timed effect. One thing we do no is that they work, they are fun and engaging for the end users and sites with them have proven this point over and over. This is a trend I expect to see stick around for a while.
Well there you have it 9 website trends you can implement to day to get you more traffic. Make sure you don’t just stick to one of these trends but try to accrue as many as you can into your designs. As you go through the listed examples be sure to pay close attention to their sites, you might even pick up on a trend I missed here. If you do please leave a comment below and share it with us.